Posts made in October 2019

How to Build Clientele as an Esthetician

Woman receiving a skin treatment from an esthetician

Once you become an esthetician, building up your clientele is incredibly essential. Though it takes a while to have an established group of customers, patience and perseverance will help you along the way.

Realistically, you will not always connect with every client that comes through your door. A successful career as an esthetician relies on the relationship established between you and your clients, so if at first, you do not succeed, try again tomorrow. One way to help connect with new clients is to mimic their personalities. If they are not very talkative, do not talk their ear off. If they love to gossip about the latest celebrity news, do your best to be interested and engaged.

Be sure to ask questions that will help you gain insight into their short and long-term goals. Ask them what they are hoping to gain from their visit today to gain insight on how to craft their treatment. If a client is looking to develop an effective skincare routine for acne, that will help you determine the angle of your information and the treatment options to offer.

Another way to build up your clientele is to offer free skin treatments. It may seem counterproductive when you are looking to fill your days, but offering free treatments will get people through the door much quicker. Provide them with gift certificates for their friends, and if they enjoyed the treatment they received, they might come back for a full-price visit.

How to Properly Clean Makeup Brushes

Professional makeup brushes near a salon mirror

To perform high-quality makeup looks, you are going to need clean, high-quality tools. Understanding how to properly clean your brushes will not only make your job easier, it will keep your client’s faces free from bacteria and acne. When you want to become a makeup artist, the following steps will help ensure your brushes stay clean.

Step 1: Gather your supplies. Dawn anti-bacterial dish soap, olive oil, a plate, and paper towels are all you need. Dawn dish soap works great due to its powerful degreasing properties and will ensure your brushes are squeaky clean.

Step 2: Pour some soap onto the plate and olive oil right next to it. Swirl the brush where the soap and oil meet until you have enough to cover the bristles.

Step 3: Swirl the brush in the palm of your hand to really get rid of the dirt and grime. Once you feel like you have gotten enough product off, repeat steps 2-3 with the remainder of your brushes.

Step 4: Rinse your brushes using lukewarm water. Any hotter or colder could have adverse effects on the quality of your brushes. Keep your bristles pointing downwards to prevent water from damaging the glue that holds them together.

Step 5 (Optional): If you have one handy, you can use a spa-cleaning glove to help rinse and clean your brushes.

Step 6: After you rinse the brush, squeeze to remove excess water from the bristles. This will help speed up the drying process.

Step 7: Dry your brushes with the paper towels and let them air dry to ensure the brushes stay nice and fluffy. Once they are completely dry, you can use them as normal!